DAVE MYSLINSKI CREATIVE
A collaborative effort between the D-backs and MLB to stimulate engagement from the millennial demographic. With input from Majestic, New Era, and Nike, the project included the implementation of innovative design elements including dye-sublimation printing of a pattern on the jersey, pant and cap, a more athletic cut reflecting the silhouette of the modern ballplayer, and half stripes on the sleeves and pants. Other elements of the uniform 'evolution' include a revised wordmark with increased arch, customization to the proprietary D-backs font, and an update to the original snakehead logo, resulting in 7 distinct uniform combinations to be worm throughout the season..
CREATIVE DIRECTION
CREDIT: GRAPHIC DESIGN/CLUBHOUSE CONFIDENTIAL