DAVE MYSLINSKI CREATIVE
DAVE MYSLINSKI
Portfolio: https://www.davemyslinski.com | Linkedin Profile: https://www.linkedin.com/in/dmyslinski
317 N St SW | Washington DC 20024 | 443-783-5095 | dmyslin1@comcast.net
Brand and creative leader, highly experienced in the development of integrated campaign initiatives, amplified through captivating storytelling and inspiring visuals. Conceptual and strategic thinker creating emotional connections that are relevant and meaningful to build long term brand affinity. Highly adept at building brands and establishing consistency standards. Embraces collaboration with leadership, stakeholders and inspiring teams to ensure success in bringing cross-channel marketing initiatives and brand stories to life. Utilizes global perspective in continually redefining creative “next” for businesses and brands. Sought for mentoring, and professional growth of direct reports. Agile and collaborative in determining new ways of working and in fostering productive partnerships. Committed to managing through inclusivity, incorporating accessible design guidelines and embracing technological innovation.
• Creative Vision/Idea concepting, campaign development, video/photo direction, product styling, storyboarding
• Team Management/ Staff direction/training/inspiration, project management, systems/processes, internship programs
• Company Branding/ Identity development, logo design; brand management/style guides, trade show/events, activations
• Marketing/ Integrated campaign strategy, detailed creative briefs, market segmentation, copy writing, experiential
• Online Marketing/Original content generation, digital/social advertising, responsive/web, e-mail automation
• Technical Skills/ Adobe Creative Cloud, Microsoft Office, Figma, Wordpress, Animation, Video Editing
EXPERIENCE
Senior Creative Director, Brand & Creative | National Geographic Society, Washington, DC | Oct 2022-Present
Senior creative, key brand leader and marketing strategist responsible for defining and upholding the Society’s position in the marketplace as an iconic, modern, and relevant brand. Responsible for ensuring brand essence and consistency throughout visual identities, brand architecture, standards and messaging to provide clear direction for all stakeholders and the collaborative partnership with Disney. Strategic thought partner regarding the development of global brand initiatives, integrated campaigns and enterprise-wide moments. Crafting of conceptual narratives to further amplify the storytelling of the work of the Explorer community. Leadership of diversely talented team to align success through cross-channel storytelling and strategic marketing initiatives.
• Led the rebrand of the signature events portfolio, providing throughline recognition, awareness
• Direction of branding and creative development for upper echelon programmatic initiatives including the naming, style guides and design templates
• Brand partner in the identity and campaign development for the Museum of Exploration, Explorers Café, Flagship Retail Store and National Geographic Hotel
• Co-lead on the Enterprise-Wide Moment strategic team, providing the development and execution of initiatives, generating record engagement and KPIs across integrated platforms
Creative Director | National Geographic Society, Washington, DC | Dec 2018-Oct 2022
Content Marketing Manager | Cascade Sotheby's International Realty, Bend, OR | Mar 2018-Nov 2018
Primary lead in the development of strategic content, campaigns, events and creative collateral for 25 offices across Oregon and Southwest Washington. Chief brand steward ensuring that all materials align with established guidelines and reflect the parent company’s iconic luxury heritage. Initiated internal brand education program to educate and assist brokers (265+) in how to maximize leverage, differentiate from competitors, target specific demographics and generate engagement. Crafting of original content, including copy writing, video production, web design, motion graphics and infographics, with campaign integration through traditional and digital mediums.
• Established lead-generating experiential activation at regional airport, providing passive beacon messaging, as well as interactive touch-screens and displays with live social posting and other original content
• Q2-Q4 2017 marketing initiatives resulted in record transactions of $1.3 billion and $30 million in company revenue
• Co-lead on the website redesign project, providing creative direction and visual asset design
• Established email marketing standards and execution of all marketing campaigns
• Led planning/production of video program project, introducing broker team promotional content
• Crafted viral blog and social posts for a listing, generating over 80k+ hits and 20k+ website click throughs (Twilight house)
• Branding and coordination of highly successful corporate partnership events with like luxury brands, creating awareness and elevating the brand (Porche, the Annual Oregon Polo Classic)
• Primary lead on the development of the Asian demographic desk, targeting the increased interest in the regions’s many exclusive farm, ranch and vineyard properties, as well as new construction projects located in downtown Portland, Oregon
Creative Director | Every Idea Marketing, Bend, OR | Feb 2017-Mar 2018
Creative lead and thought partner for local and regional clients, provided direction for all aspects of campaign development, including creative concepting, brand strategy, principal photography and design of all integrated marketing initiatives. Led a highly diverse team, collaborating on execution of activations such as video and radio spots, print, OOH, digital and social advertising/content, events and experiential. Established brand identity and standards, as well as crafting narratives through original content.
• Developed the “We’re Know It Alls” campaign for Newport Avenue Market, voted 2017 National Grocers Association Creative Choice award winner, recognized as the best marketing and merchandising programs in the grocery industry
• Led photo direction and design for the highly successful Man Saver, Post Driver, “Rancher’s Voice” campaign
• Primary lead on the corporate rebrand of Newport Avenue Market. Initiative included store signage/wayfinding, package design, website redesign, style guide and marketing templates
• Development of a brand and identity standard and product launch for a new Rosewood Wagyu Beef brand for the Hunt family, owners of the Kansas City Chiefs and innovators of Rosewood boutique hotels
• Layout and design development for charitable cookbook by Kix Brooks, one half of the country music group Brooks & Dunn
Director of Marketing | Sunshine Retirement Living, Bend, OR | Jan 2016-Oct 2016
Led introduction of new integrated strategies to promote and govern the parent company brand, as well as the marketing of 19 nationwide communities. Directed regionally targeted multi-media efforts and collaborated with local teams to execute planned activations and monitor data which influenced lead generation, budget expenditures and allocation management. Monitored website optimization, new content development and competitive analysis. Creative lead for campaign development, social media and digital strategy, and media buys across all mediums, including the management of all external vendors and contractors.
• Integration of chat function on website, resulting in additional visitor information capture, lead generation and tours
• Led optimization of community Yelp! pages, providing an additional source of lead generation and click through rates
• Launched integrated Hispanic marketing campaign to generate engagement in regions with a high Latin concentrations
• Established partnership with Lyft, to provide an easy of use rideshare program for community seniors
• Direction and production of the video series “These Eyes Have Seen”, highlighting the lives well lived by community residents
Creative Director | Arizona Diamondbacks, Phoenix, AZ | June 2014-Jan 2016
Direction of in-house department, “Clubhouse Creative”, in the concept, development and production of campaigns and strategic marketing initiatives that resulted in increased ticket sales, improved fan experience, and provided consistent branding across all channels. Supervised the execution of over 1,500 annual projects, servicing 25 internal divisions. Duties included budgeting/projections, project management, detailed creative briefs, comprehensive style guides, concept/direction of print/outdoor/digital advertising, TV/radio, original social media content, copy writing, package design, special events, space branding and stadium signage. Planning and direction of photography and video projects. Pitched presentations to executives, corporate clients and prospects. Agency liaison, vendor relations and negotiation. Provided team leadership, inspiration and collaborative environment conducive to a proactive creative culture.
• Led the reimagined identity of internal creative department, “Clubhouse Creative”
• Creative direction, concepting and thought partner with senior leadership in the development of a complete uniform redesign, collaborating with MLB corporate and apparel vendors (Majestic, Nike, New Era, Stance), targeting the youth demographic
• Concept development, strategy and execution of a launch campaign “Join the Evolution”, introducing the newly designed team uniforms with regional experiential activations, traditional advertising and a player runway show hosted at Chase Field
Creative Director/Principal | Design Options, Salisbury, MD | Dec 2012-Sept 2013
Principal and lead creative of my own design and marketing studio, offering logo design, full identity and brand development, campaign concepting and strategic planning. Services provided included marketing initiatives and integrated deliverables in traditional and digital mediums, as well as original content creation, copy writing, photo/video direction, editing, f&b/product styling, social media management, media buying, motion graphics, website development, package design, event planning and experiential activations.
• Clients included Perdue Farms, Tyson, Allen Family Foods, Cato Oil, Goose Creek Stores, Allied Beverage Tanks, FBI National Academy, Acorn Market, Ocean City Parks & Recreation, Bear Trap Dunes Golf Club, Bayside Resort Golf Club and Evolution Craft Brewing
NOTABLE ACHIEVEMENTS
• Logo/branding for the inaugural season of the Delmarva Shorebirds, minor league affiliate (A) of the Baltimore Orioles
• Design of limited-edition NASCAR promotional and ticketing with innovative use of holograms for authentication
• Creative direction of the 2016 Arizona Diamondbacks uniform redesign, launch and campaign
EDUCATION
Bachelor of Science Liberal Studies/Minor in Advertising Graphic Design: Monmouth University, W Long Branch, NJ
Continuing Education Graphic Design Concentration: Parsons School of Design, New York, NY