DAVE MYSLINSKI CREATIVE
DAVE MYSLINSKI
Portfolio: https://www.davemyslinski.com | Linkedin Profile: https://www.linkedin.com/in/dmyslinski
800 New Jersey Ave SE, #1039 | Washington DC 20003 | 443-783-5095 | dmyslin1@comcast.net
Highly experienced creative leader accomplished in the strategic development of innovative content, campaigns and initiatives that have established a consistent creative vision, reinforced brand, generated engagement, improved user experience, and increased sales. In addition to my substantial and extremely diverse career path, my background includes in-house, as well as agency experience, and have been highly involved in the deliverables for global, national and regional brands. I am extremely adept at collaborating with other departments, including executive leadership, providing mentorship to teams and cultivating vendor and partner relationships.
• Creative Vision/ Idea concepting, campaign development, video/photo direction, product styling, storyboarding
• Team Management/ Staff direction/training/inspiration, project management, systems/processes, internship programs
• Company Branding/ Identity development, logo design; brand management/style guides, trade show/events, activations
• Marketing/ Integrated campaign strategy, detailed creative briefs, market segmentation, copy writing, experiential
• Online Marketing/ Original content generation, digital/social advertising, responsive/web, e-mail automation
• Technical Skills/ Adobe Creative Cloud, Microsoft Office, Wordpress, Animation, Video Editing
EXPERIENCE
Senior Creative Director | National Geographic Society, Washington, DC | Oct 2022-Present
Tasked with defining the creative vision and brand of the non-profit entity of National Geographic, including the development of high-level conceptual marketing initiatives that leverage the iconic yellow icon and enduring historic assets, while maintaining a through-line to the mission and strategic plan. Responsible for leading brand activations across the Society, and servicing the core corporate needs of the organization. Primary duties involve the advocacy of brand standards, plus the stewardship of education for staff, partners, contractors and our joint venture with The Walt Disney Corporation. Responsible for the identity of mainstay events, as well as those related to the marketing of Education, Science & Innovation, Exploration, and Base Camp Experience initiatives across traditional, digital, and social platforms. Leadership of internal and external creative teams to ensure success in bringing cross-channel marketing strategies and brand stories to life.
Division Creative Director | National Geographic Society, Washington, DC | Jan 2020-Oct 2022
Creative Lead for the non-profit arm of National Geographic, responsible for the the strategic development of high-level concepts and integrated marketing initiatives that leverage the iconic brand. Directed collaborative efforts with senior stakeholders to govern brand guidelines. Management of a cross functional creative team, providing cross-channel design support across the division.
• Executed a successful rebrand of large-scale signature events, including the Explorer’s Festival and the groundbreaking Storytellers Summit. Reimagined multiple events to effectively translate through innovative streaming platforms.
• Led an extensive rebuild of the Education division brand architecture, with a primary focus on youth initiatives, incorporating visuals and messaging targeting youth leaders and change-makers.
Creative Director | National Geographic Society, Washington, DC | Dec 2018-Jan 2020
Collaborated with Marketing stakeholders in the branding and design of visual assets for major corporate events and live experiences. Provided creative support to all internal divisions in the development of both internal and public-facing deliverables. Management of direct reports, as well as, service to executive leadership in the design of Keynote presentations.
Content Marketing Manager | Cascade Sotheby's International Realty, Bend, OR | Mar 2018-Nov 2018
Primary stakeholder in the development of strategic content, campaigns and creative that contribute to brand, marketing and lead generation for 10 offices across Oregon and SW Washington, resulting in recorded real estate transactions of 1.3 billion and $30 million in company revenue for 2017. Servicing a team of over 265 associates, providing the tools and initiatives that establish brand identity, differentiate from competitors, target demographic markets and generate engagement. Crafting of original content, including copywriting, video production, web design, motion graphics and infographics, with campaign integration through traditional and digital mediums. Training, On-boarding and brand education, including the production of recruitment and curriculum materials.
• Established lead-generating experiential marketing experience at regional airport that included beacon passive messaging, interactive touch-screen and digital messaging displaying current time social media and original programming.
Creative Director | Every Idea Marketing, Bend, OR | Feb 2017-Mar 2018
Direction of all aspects of campaign development, including creative and brand strategy, integrated marketing initiatives, content generation and team management. Emphasis on video, radio, print, outdoor, digital advertising, social media content, direct mail, email automation, events and promotions, activations and experiential marketing, website design and landing pages. Expertise in establishing client identity and management of brand standards. Crafting of narratives through original content including headlines, copy and cross-promotion. Package design concepts for consumer brand clients.
• Newport Avenue Market, “We’re Know It Alls” campaign voted 2017 National Grocers Association Creative Choice award winner, recognized as the best marketing and merchandising programs in the grocery industry
Director of Marketing | Sunshine Retirement Living, Bend, OR | Jan 2016-Oct 2016
Management and direction of overall brand strategy for parent company and 19 community properties. Strategic lead generation, analytics review and budget allocation management. Website optimization and new content development. Management of all community images and video resources. Performed media buying across all channels. Campaign development, social media and digital strategy. Vendor relations and new media initiatives.
• Integration of highly effective chat function on website, responsible for additional visitor information capture, lead generation and scheduled tours
• Directed an extensive content refresh of community web pages which included searchable copy, images and video tours
• Initiated a testimonial campaign which included reviews from prospects, residents and employees
• Led optimization of community Yelp! pages, providing an additional source of lead generation and click through
• Launched integrated Hispanic marketing campaign to generate engagement in regions with a high Hispanic concentration
• Development of “Community Flavor” campaign, promoting the an All Day Dining Program and prospect tours
Creative Director | Arizona Diamondbacks, Phoenix, AZ | June 2014-Jan 2016
Direction of in-house department, “Clubhouse Creative”, in the concept, development and production of campaigns and strategic marketing initiatives that resulted in increased ticket sales, improved fan experience, and provided consistent branding across all channels. Supervised the execution of over 1,500 annual projects, servicing 25 internal divisions. Duties included budgeting/projections, project management, detailed creative briefs, comprehensive style guides, concept/direction of print/outdoor/digital advertising, TV/radio, original social media content, copy writing, package design, special events, space branding and stadium signage. Planning and direction of photography and video projects. Pitched presentations to executives, corporate clients and prospects. Agency liaison, vendor relations and negotiation. Provided team leadership, inspiration and collaborative environment conducive to a proactive creative culture.
• Refined internal department systems and processes for improved efficiency and production
• Improved inter-department culture and communication, resulting in more cohesive collaboration
• Direction of 2016 in-house uniform redesign and campaign, “Join the Evolution”.
Creative Director | Every Idea Marketing, Bend, OR | Sept 2013/June 2014
Creative lead responsible for new business conversion through strategic development of brand identity, campaigns and marketing plans. Direction of creative team in the production of initiatives related to print, outdoor, packaging, transit, digital, web, responsive and social media.
• Direction of a complete rebrand for longest tenured and largest revenue client
• Redesign of internal print and digital marketing initiatives to reposition agency
• Successful launch of new strategic brand development and standards for a Fortune 500 client
• Design and development of charitable celebrity cookbook with national retail distribution
• Creative direction for the pilot of a new syndicated travel/information tv show
Creative Director/Principal | Design Options, Salisbury, MD | Dec 2012-Sept 2013
Creative/marketing consulting with a focus on strategic campaign and brand development across all channels.
Marketing Manager | Cambridge International, Cambridge, MD | Feb 2012-Dec 2012
Management and direction of core marketing group. Provided branding and project management for parent company and 3 divisions involving industrial design and production of steel conveyor belting, architectural mesh systems, and environmental technologies. Strategic planning through statistical analysis and customer relationship management systems. Creative direction for all print and web-based collateral. Design and coordination of trade show spaces and events. Development of social media strategies.
• Instituted effective project management and quality assurance process
• Budget planning, staffing, trade shows, collateral, vendors, and promotional products
• Direction of revised website, print collateral and social content
Director of Creative Services | The Country House, Salisbury, MD | Sept 2006-Feb 2012
Provided direction and design for 7 annual home furnishing catalogs. Collaborated across sales, marketing, and creative departments to determine the most effective product rotation, copy, and image content. Supervised location and studio photo shoots and styling assistance. Won positive customer feedback while advancing the long-term retail sales goals. Enhanced corporate visibility by designing compelling marketing collateral, catalog supplements, and direct mail. Lead creative teams to peak levels of performance. Development of social media marketing strategy, website maintenance, management of extensive product image library.
• Instituted digital marketing initiatives including email automation, display/paid advertising, and content optimization
• Assisted consumer growth with targeting of new demographics through market segmentation models and an
extensive retail catalog redesign with a focus on square-inch analysis.
• Streamlined production process by implementing more efficient standards
Director of Creative & Marketing | Clear Channel Outdoor, Salisbury, MD | Sept 2002-Sept 2006
Developed highly-effective outdoor advertising campaigns for local and regional accounts. Managed creative for national clients including agency collaboration. Design of transit advertising, photo direction and in-house marketing. Client consultation, pitch meetings, prioritized projects, and provided weekly status updates. Vendor relations and negotiation.
• Maximized efficiency by revamping department policies, procedures, and scheduling
• Revitalized the department by championing a return to organization, collaboration, and quality control
• Created viable sales tools that attracted new business; oversaw development of numerous “Street Smart” campaigns
• Successfully upsold design with custom made props and die-cut extensions
• Initiated graphic design and marketing internship program with local universities
NOTABLE ACHIEVEMENTS
• Logo/branding for the inaugural season of the Delmarva Shorebirds, minor league affiliate (A) of the Baltimore Orioles
• Design of limited-edition NASCAR promotional and ticketing with innovative use of holograms for authentication
• Creative direction of the 2016 Arizona Diamondbacks uniform redesign, launch and campaign
EDUCATION
Bachelor of Science Liberal Studies/Minor in Advertising Graphic Design: Monmouth University, W Long Branch, NJ
Continuing Education Graphic Design Concentration: Parsons School of Design, New York, NY