DAVE MYSLINSKI CREATIVE
DAVE MYSLINSKI
Portfolio: https://www.davemyslinski.com | Linkedin Profile: https://www.linkedin.com/in/dmyslinski
443-783-5095 | dmyslin1@comcast.net
Brand, Marketing & Creative Leader Building iconic brands through strategy, storytelling and creative excellence.
I’m a brand, marketing and creative leader with a track record of helping iconic organizations evolve their brands, engage audiences and bring ambitious ideas to life.
My experience spans enterprise brand strategy, creative leadership, integrated marketing, brand transformation and customer experience. I’ve built and led multidisciplinary teams, developed award-winning campaigns and brand experiences, and translated business objectives and audience insights into meaningful storytelling across digital, editorial, experiential, environmental, retail, hospitality and emerging media.
Throughout my career, I’ve worked at the intersection of strategy and creativity—partnering with executive leadership, developing high-performing teams and building brands and experiences that connect with audiences while advancing business and organizational goals.
CORE LEADERSHIP COMPETENCIES
Creative Leadership • Brand Strategy & Transformation • Integrated Brand Marketing • Creative Direction • Creative Organization Development • Creative Operations & Workflow Optimization • Organizational Change & Transformation • Enterprise Brand Governance • Strategic Storytelling • Brand & Customer Experience • Executive Communications • Cross-Functional Leadership
PROFESSIONAL EXPERIENCE
Senior Creative Director, Brand & Creative | National Geographic Society, Washington, DC | Oct 2022-Present Creative Director | National Geographic Society, Washington, DC | Dec 2018-Oct 2022
Lead enterprise brand strategy, creative vision and integrated marketing for one of the world’s most iconic brands, partnering with executive leadership and The Walt Disney Company to strengthen brand relevance and extend National Geographic across new audiences, experiences and markets.
• Direct brand and creative strategy for major enterprise initiatives including the Museum of Exploration, Explorers Café, Flagship Retail Store and future National Geographic Hotel.
• Shape enterprise brand strategy, governance, integrated marketing and executive communications while championing standards that unify visual identity, storytelling and customer experience.
• Modernize creative operations through scalable processes, workflows and standards that strengthen collaboration, efficiency and creative quality.
• Co-led the Society’s Enterprise-Wide Moments initiative, developing integrated campaigns that achieved record audience engagement and exceeded organizational performance goals.
Creative Director | National Geographic Society, Washington, DC | Dec 2018-Oct 2022
Provided creative leadership for enterprise marketing initiatives, signature events, and integrated campaigns that strengthened one of the world’s most recognized brands. Directed multidisciplinary creative teams through concept development, execution, and implementation while helping modernize the Society’s visual identity and audience experience.
• Directed creative vision for enterprise campaigns, editorial initiatives, immersive brand experiences, and integrated marketing across digital, print, experiential, environmental, and promotional channels..
• Led the strategic rebranding of the Society’s signature events portfolio, creating a unified visual identity and messaging framework that strengthened brand recognition and elevated the audience experience.
• Guided multidisciplinary creative teams from strategic insight through concept development, design, production, and implementation while fostering collaboration and creative excellence.
• Developed scalable creative standards and design systems that strengthened brand consistency across organizational communications and customer touchpoints.
• Partnered with executive leadership to translate institutional priorities into compelling campaigns, storytelling, and brand experiences that advanced the Society’s mission.
Content Marketing Manager | Cascade Sotheby's International Realty, Bend, OR | Mar 2018-Nov 2018
Led brand marketing and communications across 25 offices in Oregon and Southwest Washington, partnering with executive leadership to strengthen brand consistency, accelerate business growth and elevate the luxury customer experience.
• Led integrated marketing initiatives supporting a period of record business performance, contributing to $1.3 billion in residential transactions and approximately $30 million in company revenue.
• Established the company’s first enterprise brand education program, supporting more than 265 brokers with marketing tools, messaging and brand best practices.
• Led strategy and creative direction for a comprehensive website redesign that modernized the digital experience while reinforcing the Sotheby’s International Realty luxury brand.
• Directed digital, experiential and content initiatives, including a luxury property campaign generating more than 80,000 video views and 20,000 website visits.
Creative Director | Every Idea Marketing, Bend, OR | Feb 2017-Mar 2018; Sep 2013-Jun 2014
Provided creative and strategic leadership for regional and national clients, directing multidisciplinary teams and integrated brand initiatives across advertising, digital, experiential, environmental, content and broadcast.
• Conceived Newport Avenue Market’s award-winning “We’re Know It Alls” campaign, recipient of the 2017 National Grocers Association Creative Choice Award.
• Led the strategic rebrand of Newport Avenue Market, creating an integrated brand system spanning environmental graphics, packaging, digital experiences, marketing communications and customer engagement.
• Directed brand strategy, creative development and go-to-market planning for the launch of Rosewood Wagyu Beef and led campaigns for clients including Man Saver Post Driver and Saxon’s Jewelers.
Creative Director | Arizona Diamondbacks, Phoenix, AZ | June 2014-Jan 2016
Led the Arizona Diamondbacks’ integrated creative organization, directing brand strategy and marketing initiatives supporting revenue growth, fan engagement, sponsorships and community outreach across more than 25 business units.
• Co-led the club’s uniform redesign in partnership with Major League Baseball, Nike, Majestic, New Era and Stance and directed the integrated “Join the Evolution” launch campaign.
• Repositioned and rebranded the internal creative organization as Clubhouse Creative while overseeing more than 1,500 annual marketing and creative projects
• Directed brand and fan experience initiatives across Chase Field and Salt River Fields spanning retail, hospitality, environmental graphics, sponsorship activations and wayfinding.
Principal and Creative Strategist | Design Options, Salisbury, MD | Dec 2012-Sept 2013
Founded and led an independent brand and creative consultancy serving organizations across consumer products, food and beverage, hospitality, government, nonprofit and professional services.
• Developed brand strategies, identities and integrated marketing campaigns for clients including Perdue Farms, Tyson Foods, FBI National Academy Associates, Ocean City Parks & Recreation, Evolution Craft Brewing, Bear Trap Dunes Golf Club and Bayside Resort Golf Club. • Partnered directly with executive clients from strategy through creative execution across digital, advertising, experiential, content and public relations.
ADDITIONAL LEADERSHIP EXPERIENCE
Director of Marketing | Sunshine Retirement Living, Bend, OR
Directed nationwide brand strategy and marketing for 19 senior living communities, leading integrated initiatives across digital acquisition, content, partnerships and customer engagement.
EDUCATION
Bachelor of Science, Major in Liberal Studies/Minor in Graphic Design: Monmouth University - West Long Branch, NJ
Continuing Education, Graphic Design: Parsons School of Design-The New School, New York, NY