Marketing campaign developed to promote the 2015 regular season. The concept was derived from an expression used among the players and coaches during spring training in reference to the goal being to reach the post season. A neutral gray texture background was implemented into the design so that team colors and photography would exhibit the most visual impact.
CAMPAIGN DEVELOPMENT
CREATIVE DIRECTION
GRAPHIC DESIGN
COPYWRITING
VIDEO/PHOTO DIRECTION
CREDIT: GRAPHIC DESIGN/CLUBHOUSE CONFIDENTIAL